A Rethinking Evangelism®
Success Story
The Opportunity
Pastor Bobby Jackson of Saco Faith Chapel felt like they were missing a generation by not having a social media presence. Their website wasn’t appealing. Pastor Bobby reached out to Rethinking Evangelism® because he knew he wanted something more inviting, especially for a younger group.
Inspired by the opportunity to partner with experts in professional marketing, Pastor Bobby reached out to Rethinking Evangelism® by Delmar®. He trusted Rethinking Evangelism® to build a consistent and engaging online presence for his church. The partnership was a natural fit. Rethinking Evangelism's® dedication mirrored Pastor Bobby’s passion for scripture. Together they magnified Saco Faith Chapel's message.
The Journey
Crafting a Consistent Visual Toolbox
Rethinking Evangelism® created a unifying visual identity, critically important to Saco Faith Chapel’s public image. Whether a newcomer viewed the church’s website, Facebook, or Instagram, they saw a seamless experience: the same icons, the same logo, the same font, the same colors, and the same messaging.
These consistent visual elements built recognition and trust over time.
Optimizing the Power of Technology
Before Rethinking Evangelism,® Saco Faith chapel had no digital outreach to their community. They desperately needed a central hub for collaboration and trackable impact. Hubspot was Rethinking Evangelism’s® key to streamlining Saco Faith Chapel’s message for the modern world.
HubSpot
HubSpot offers an all-in-one platform for managing marketing and connects a vast set of capabilities, transforming organizations. With over a decade of HubSpot experience, Rethinking Evangelism® trusted its ease of use and knew it could boost growth with measurable results.
Facebook and Instagram Organization
Pastor Bobby knew that he needed to reach a younger generation, and social media was the place to do it. Facebook and Instagram are strategic evangelism tools in the modern world. According to a survey by the Pew Research Center, “nearly half of U.S. adults see someone else share their religious faith online in a typical week.”
To help Saco Faith Chapel cast a wider social media net, Rethinking Evangelism® implemented Facebook Business Manager, a robust toolbox with features like targeted advertising. Rethinking Evangelism® ran aimed Facebook ads to new interests for a successful movie viewing event and meet and greet.
Google Tag manager
Rethinking Evangelism® integrated Google Tag Manager as well. GTM easily deploys and manages code across multiple web properties. The platform ensured a fast, efficient website, which increased potential churchgoer retention.
Google Business Profile
Rethinking Evangelism® also utilized Google Business Profile, which capitalized on the power of social influence. Google Business Profile not only allowed Saco Faith Chapel to share information but also enabled prospective members to review the church across a multitude of Google technologies, including Google Search and Google Maps.
Amplifying Event Awareness
In Matthew 19:14, Jesus said, “Let the little children come to me." Saco Faith Chapel is committed to patience, love, and service for children and their families and seeks to design their church life and service to accommodate their real-life needs.
With distractions vying for attention in the modern world, how did Rethinking Evangelism® break through the noise to promote Saco Faith Chapel’s events?
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The Destination
Rethinking Evangelism®’s visual design, technology, proactive communication, and targeted outreach drove exceptional marketing results, integrating Pastor Bobby’s pulpit with online platforms.
To learn more about Rethinking Evangelism’s service,
It's a true blessing to partner with Pastor Bobby Jackson and Saco Faith Chapel. They truly want to see the transformational power of Jesus in the lives of the people in their community.